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Rethinking Your Agency

Search engine optimization is a marketing and promotional strategy that has seen wide application in the last few years. However, like all marketing strategies, SEO has undergone some important shifts since it was first introduced. If your agency’s SEO strategy has not been revisited for a few years, it might be time to update your content. As you will see, outdated SEO for Insurance companies does nothing to serve your organization or your customers.

 

What Is New in the SEO World?

 

Geographic specific keywords have seen increasingly widespread application on websites with up to date SEO strategies. Geographic SEO for Insurance companies helps customers identify which local agencies serve their particular needs. Content optimized for geographic locations help in other ways, too. For instance:

 

  • Content can be customized to reflect the specific concerns of regional customers
  • Online information can reflect emerging news or changes to applicable insurance laws
  • Rural customers can quickly identify which agencies serve their communities

 

How Can a Marketing Firm Help?

 

A marketing firm that has experience creating SEO for Insurance companies will be able to craft content that reflects the concerns of customers within the area each agency serves. Creating content that specifically relates to a particular location will help customers locate relevant agencies more easily. This is why agencies who are motivated to gain more customers choose to work with firms that understand the insurance industry.

Types of Coverage for Your Homeowners Insurance Policy

Types of Coverage for Your Homeowners Insurance Policy

Do you own a home? If so, then it is important to invest in the right New Jersey homeowners insurance policy. With the right insurance, you will be able to protect your financial investment in the home. In addition, certain coverage options will safeguard what you put inside your home. The following are common coverage options available.

 

Flood Insurance

 

When you are shopping for New Jersey homeowners insurance, it is important to consider flood insurance. This feature does not always come standard with a policy. Adding it to your policy will ensure that you will receive compensation if your home is damaged in the event of a flood.

 

Coverage for Valuables

 

If you own valuables like fine art or jewelry, then it might be smart to invest in additional insurance to protect these items. In the event they are lost, stolen, or damaged, you might be able to recoup the damages.

 

Umbrella Policy

 

Many homeowners add umbrella policies to their insurance. This option extends the liability limits, and it is important if you want to minimize your risk. If you own your own business, it might be smart to invest in an umbrella policy.

 

For more information on the types of coverage available for your New Jersey homeowners insurance, contact an insurance agent. They can assist you with your coverage needs so you have the right policy for your home.

 

photo credit: Nebojsa Mladjenovic cc

Why Get Real Estate Insurance in New York

Working in real estate presents a number of monetary risks, which is why real estate insurance in New York is a valuable investment for owners and professionals in the field. The larger the rental property, the more complex the insurance policy to cover it must necessarily be. This is perhaps even more true in New York, a city with many high-value rental properties. These are some of the things you can expect to see covered by real estate insurance in New Yoerk.

 

Property Damage

 

Property damage can have numerous causes, from fire, flooding, natural disaster, or smoke damage. The one common factor is that damage often affects numerous offices or rooms within the property, each one of which might have a different renter using it.

 

Liability and Risk

 

Liability covers lawsuits brought on account of accidents that happen on the property. It covers renters, guests, visitors, and employees of the property management company so that no one is overlooked.

 

Criminal Activity

 

Much as with property damage caused by accidents, criminal activity that occurs at the property often affect multiple renters. Real estate insurance protects against things like theft and vandalism that damage property and cut into business.

 

Real estate insurance in New York is for use by shopping centers, office buildings, hotels, and any other large property with numerous clients. A designated policy for real estate companies is often the only way to get full and efficient coverage.

Auto Provisions Under Home Health Care Insurance Coverage

Health care workers are always on the move, from one home to the next, providing help and support for their clients. This exposes their employer to an increased risk of car accident liability because of the number of vehicles traveling on company business. Auto policies under home health care insurance coverage should take into account the special conditions and practices of home health care services.

 

Non-Owned Transportation

 

Some health care organizations own or lease vehicles, but most workers use their own cars as the means to get from one client’s home to another. In addition to covering company vehicles, the business policy should include non-owned autos that are being used for work. This provision will allow coverage for the organization beyond exhaustion of the employee’s insurance.

 

Excess Liability and Risk Management

 

When the chances of accident are increased, so is the possibility of a major incident involving serious injuries or death. By adding excess liability to an auto policy, the limits are expanded to protect the company from sizable expenses. As further protection against loss, risk management should be implemented by providing classes in driver safety and accident prevention.

 

More Complete Coverage

 

Effective risk management, excess liability, and the addition of employee-owned vehicles to the auto policy make home health care insurance coverage more complete, and help to protect the company against the high costs of accidents. Health care workers can be sent out with confidence, and continue their efforts to provide a much-needed service to the community.

Two Major Benefits of a Deductible Reimbursement Policy

Two Major Benefits of a Deductible Reimbursement Policy

If you have not talked with your insurance company about the benefits of a Deductible Reimbursement Policy, or a DRP, you may be seriously missing out or shortchanging yourself. There are so many reasons to include a DRP as part of your insurance package. Here are just a couple reasons why this is a great idea for your valuable business.

A Wide Range of Available Limits

Even as a very successful business owner, whether your operations are relatively small or are extremely large with millions in revenue each year, you know what it means to operate on a budget. You have personnel managing your budget and controlling the money that goes in and out. It is important to you to make sure that you find the right insurance options, including your DRP, that best fits your business needs and what is affordable for you. Whether you can afford a $100,000 dollar policy or a $1 million dollar policy, there is likely a DRP that is just right for you.

A Wide Range of Coverage Options

Although it sounds pretty straightforward, DRPs do come with a wide range of coverage options. Depending on how much personnel you have, what your annual revenue is, and what you are currently paying for insurance, talking to an insurance agent about a DRP is likely to be a brilliant business move. In fact, one of the smartest things that you can do for your high asset business is to talk to your insurance company and enroll in a Deductible Reimbursement Policy.

 

photo credit: ĐāżŦ {mostly absent} cc
What You Should Know About Insuring a Home on the Jersey Shore

What You Should Know About Insuring a Home on the Jersey Shore

You have many features to think about when looking for a vacation home on the Jersey shore. You will want to find out about the neighborhood, the taxes, and the resell value as well as several other concerns. One important factor you may not have thought about yet is the types of insurance coverage a second home will need. Before you purchase your Garden State getaway, learn about New Jersey flood insurance and liability protection.

Flood Insurance

A vacation home on the water is an ideal escape from your everyday life. However, waterfront property in New Jersey does require good coverage for damage caused by flood waters. Standard flood insurance through the National Flood Insurance Program may not be enough to protect the value of your property. You will need to discuss other options with an insurance broker. Research brokers who can help you with enhancements to the program’s standard insurance as well as guide you through policies provided by private insurers for New Jersey properties.

Liability Protection

Property on the shore comes with special liability risks. Any injury that occurs on your property while guests are out enjoying the sand and surf needs to be covered by your insurance plan. Make sure your insurance broker can broaden your coverage to protect you from liability due to the property’s waterfront location.

Taking the time to consider insurance requirements for a vacation home before you purchase the property will save you from surprising last-minute costs. Talk to an insurance broker about New Jersey flood insurance and liability protection for any property you think could become your second home on the shore.

 

photo credit: Rennett Stowe cc
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